The traditional way of targeting companies via generic filters such as industry, revenue or location doesn't cut it anymore. Your business might require targeting based on super specific context, such as "companies that are SOC 2 compliant", "companies hiring senior HR execs" or "companies that have pre-dominantly remote work culture". RevFX lets you define your own signals that you can use to enrich, qualify and prioritize accounts to go after.
Explore various methods of account scoring independently of your CRM using RevFX's manual or AI-based scoring models. Customize your Ideal Customer Profile (ICP) scoring effortlessly, tailoring it to your unique signals without needing to code. With RevFX, you can choose to have full control over the process, or rely on our predictive AI to do the heavylifting for you.
Leverage both your internal GTM data and our comprehensive company database to uncover non-obvious intent signals, identifying accounts that are a great fit for your product. Our predictive look-alike models help you double-down on what's working, automatically identifying new accounts that demonstrate high propensity to convert.
Creating a target prospect list based on vanilla filters like title and seniority doesn't work anymore. You will need to dive deeper to understand specific problems your buyers are trying to solve at the moment, and how they might be supported by your products or services. RevFX also helps you profile the person behind the job, surfacing rich information about their preferences so you can create more meaningful connections.
Get highly accurate and verified emails, mobile numbers and socials for all your contacts without the need for premium pricing, multiple data vendors, or long-term contracts. RevFX supports multiple enrichment methods, including waterfall, and allows you to set different levels of accuracy and exhaustiveness for different segment, so you're optimizing smartly for cost.
Make use of all the intent and engagement data flowing through your CRM and other GTM systems to identify signals and traits that most strongly indicate a prospect's fit. RevFX builds predictive models based on past success, helping you create additional Personas to identify prospects that demonstrate high propensity to engage. All the relevant prospects in your addressable market are identified, with new ones added on auto-pilot.
RevFX supports no-code data onboarding, syncing data directly from all your GTM systems including CRM, MAP, SEP, CDP, or a data warehouse.
RevFX allows you to define and build your own Signals, Scores and Metrics, and build RevOps and SalesOps workflows to transform and activate your GTM data the way you'd like without needing any engineering assistance.
RevFX workflows can be layered with your existing sales and marketing execution tools.
We take the privacy and security of your data seriously. RevFX is SOC 2 Type II and ISO 27001 certified, and carries CASA2 verification from Google. Your data is safe with us.
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